This summary of last weeks press around Digital marketing shows how it is having an enhanced effect on B2B brands and corporate marketing.It was originally posted on http://fwddigital.com
Week Commencing – 18th January 2010
General Digital Marketing News
Online spend leads ad sector recovery, says IPA Bellwether (nma.co.uk)
The quarterly survey of more than 300 leading companies found 20% spending more on digital in the three months to the end of December 2009. But overall spend fell for the ninth consecutive quarter. (18/01/2010)
Consumers are expected to spend $29.5bn (£18bn) on more than 21m downloads of mobile apps globally by the end of 2013, according to research by analysts Gartner. (19/01/2010)
YouTube to begin broadcasting sport live (nma.co.uk)
YouTube is to start broadcasting live sport matches for the first time after agreeing a deal to show Indian Premier League cricket. (19/01/2010)
Labour creates first iPhone app to rally support (BrandRepublic.com)
The Labour Party is set to launch its first ever iPhone app to help canvassers rally support in the run-up to the general election. (21/01/2010)
Twitter readies advertising platform as COO says no IP0 in 2010 (BrandRepublic.com)
Dick Costolo, chief operating officer at Twitter, said the service is ready to begin testing a new advertising platform shortly as he ruled out a stock market launch this year. (21/01/2010)
The financial services sector has yet to grasp the benefits of social media, according to the findings of a recent conference, Social Media in Financial Services. (18/01/2010)
Paradigm to launch jargon-free website for Bee (FTadviser.com)
Paradigm Partners, IFA support services business launched in 2007 by Paul Hogarth, is to launch www.jargonfreepensions.co.uk later this week to coincide with Steve Bee’s arrival as managing pensions partner. (18/01/2010)
Customers more likely to shop around for motor cover (PostOnline.co.uk)
International actuarial and business consultancy EMB has found that there has been a marked increase in the number of people who will seek an alternative quote if their motor renewal premium increases by a smaller amount. (20/01/2010)
LinkedFA offers adviser social networking (FTadviser.com)
A social networking site enabling IFAs to connect with investors, clients and peers is set to launch by the end of the month. (21/01/2010)
Week Commencing – 18th January 2010
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